Open Doors To A World Of SPORTSWEAR
Chkokko
Cart 0
  • Men
    • TOP WEAR
      • T-shirt
      • Half Sleeves
      • Full Sleeves
      • Tanktop
      • Jackets
    • BOTTOM WEAR
      • Shorts
      • Everyday Shorts
      • Trackpants
    • BEST SELLERS
    • TRACKSUITS

    MenTshirt 93

    MenTanktops 37

    MenJackets 17

    MenShorts 8

    MenTrackpants 23

  • Women
    • TOP WEAR
      • T-shirts
      • Half Sleeves
      • Full Sleeves
      • Tanktops
      • Jackets
      • Sports Bra
    • BOTTOM WEAR
      • Trackpants
      • Shorts
      • Tights
    • BEST SELLERS

    WomenTshirts 37

    WomenTanktops 7

    WomenJackets 21

    WomenSportsBra 2

    WomenTrackpants 17

    WomenShorts 15

  • Pickleball
  • Tumblers
  • Track Order
  • Return & Exchange Policy
English
Chkokko
  • Men
    • TOP WEAR
      • T-shirt
      • Half Sleeves
      • Full Sleeves
      • Tanktop
      • Jackets
    • BOTTOM WEAR
      • Shorts
      • Everyday Shorts
      • Trackpants
    • BEST SELLERS
    • TRACKSUITS

    MenTshirt 93

    MenTanktops 37

    MenJackets 17

    MenShorts 8

    MenTrackpants 23

  • Women
    • TOP WEAR
      • T-shirts
      • Half Sleeves
      • Full Sleeves
      • Tanktops
      • Jackets
      • Sports Bra
    • BOTTOM WEAR
      • Trackpants
      • Shorts
      • Tights
    • BEST SELLERS

    WomenTshirts 37

    WomenTanktops 7

    WomenJackets 21

    WomenSportsBra 2

    WomenTrackpants 17

    WomenShorts 15

  • Pickleball
  • Tumblers
  • Track Order
  • Return & Exchange Policy
Wishlist Cart 0

Search our store

Chkokko
Wishlist Cart 0
Popular Searches:
T-Shirt Blue Jacket
News

From Gym Rat to Runway Chic: The Evolution of Athleisure in India

by Pawan Sharma on Jan 27, 2024
From Gym Rat to Runway Chic: The Evolution of Athleisure in India

Remember the days when "gym clothes" meant baggy sweats and faded t-shirts? Those days are long gone, my friends. Athleisure has invaded the Indian fashion scene, and boy, is it here to stay! But how did we get from yoga pants in the park to statement leggings stealing the spotlight in the area of fashion clothing? Buckle up, fashionistas, because we're about to take a rollercoaster ride through the evolution of athleisure in India.


Early Days: Sweaty Starts, Stylish Seeds

The 80s were a time of Jane Fonda and pumping iron. Function ruled and activewear focused primarily on practicality and not aesthetics. Polyester nightmares and neon monstrosities ruled the athleisure scene, comfortable yes, fashionable, not so much. But hey, we were sweating it out, and that's what mattered.


Yoga Took Center Stage: Comfort Takes the Lead

We’ve entered the 90s now and yoga has found its footing (quite literally) in India. Loose cotton kurtas and stretchy yoga pants or track pants became our go-to for downward-facing dogs and chai breaks. Comfort and practicality found a balance in each other and laid the seeds for future style.


Millennials Makeover: Athleisure Gets Chic

Then came the millennials, or should I say- masters of redefining cool. Comfort didn't have to be dull. Leggings got skinny, track pants tapered, and sneakers morphed into statement pieces. Athleisure broke free from the gym, graced brunch dates, errands, and even (gasp!) the office. Comfort met style, and a trend was born.


From Home Gyms to High-Fives: The Pandemic Push

2020 threw a curveball, but athleisure hit a home run. Gyms closed, homes became gyms, and comfy, stylish workout wear became an essential. Leggings replaced jeans, hoodies took over dress shirts, and sneakers conquered the corporate scene. Athleisure wasn't just a trend; it was a lifestyle. Think Zoom meetings in joggers and running errands in yoga pants – who needs the judgmental stares of old-school fashion gurus anyway?


Fitness revolution that we are now experiencing is met with a global call for sustainability. Consumers of fashion are beginning to realise that their choices are related to the health and well-being of the planet and its people.We should incorporate sustainable practices and work with what we have rather than buying into a ‘throwaway culture’ that includes low-quality clothing that ends up in landfills, polluting the ocean. Athleisure is a sustainable choice as it includes adapting a piece of fashion in subtle ways. One can wear the same items for different occasions. The focus is shifting from having voluminous closets with too many clothes for different occasions, towards a wardrobe filled with timeless fashion staples that can be dressed up or down according to the occasion.


The Future is Fierce: Indian Athleisure Takes Flight

Today, Indian athleisure is a range of vibrant styles and innovative silhouettes. Chkokko is creating pieces that cater to diverse tastes and needs like their plus size clothing range. Think Sabyasachi Mukherjee's luxurious activewear infused with traditional embroidery or Manish Malhotra's sleek designs in bold colours. Even fitness influencers like Masaba Gupta and Shibani Dandekar are rocking their own athleisure lines, which is proof that comfort and style can go hand-in-hand.


So, what's next? The future is comfortable, bold and full of possibilities. Expect more sustainability, personalization, and even wearable tech. Who knows, we might see sarees with built-in yoga pants or sarongs that transform into resistance bands! 


But one thing's for sure: the days of baggy sweats and faded t-shirts are over. Athleisure in India is fashionable and here to stay. So get ready to embrace the comfort, get your inner athlete out, and strut your clothing in style. The world is your runway, and your athleisure is your statement piece. Let's move!

Previous
Beyond Bollywood: Athleisure, Fitness, Freedom, and a Revolution in Indian Fashion
Next
Can Your Choice of Clothes Inspire You to Work Out?

Related Articles

Own Your Run: Stylish and Functional Running Gear from Chkokko

Own Your Run: Stylish and Functional Running Gear from Chkokko

Tonal Dressing: A Guide to Chic Athleisure

Tonal Dressing: A Guide to Chic Athleisure

Wander Summer Streets in Style: Your Chkokko Summer Staples Guide

Wander Summer Streets in Style: Your Chkokko Summer Staples Guide

Celebrate Yoga Day in Style with Chkokko's Top Yoga Outfit Picks

Celebrate Yoga Day in Style with Chkokko's Top Yoga Outfit Picks

Tags

  • 80s fashion
  • athleisure
  • celebrity
  • co-ord sets
  • comfort
  • fashion
  • fitness
  • Gen-Z Fashion
  • gym
  • popular 80s trends
  • style
  • yoga
  • yoga outfit

Instagram

Free Shipping Free Shipping
Cash On Delivery Cash On Delivery
Easy Return & Exchange Easy Return & Exchange
Easy Payment Options Easy Payment Options

Let’s get in touch

Sign up for our newsletter and receive 10% off your first order

Quick link

  • About Us
  • Contact Us
  • Blog
  • Bulk Order
  • Payment
  • Privacy Policy
  • Chat With Us
  • Terms of Service
  • Refund policy

Order Queries

  • Track Order
  • Shipping & Handling
  • Cancel Order
  • Return & Exchange Policy

Our store

© CHKOKKO
Payment options:
    Cart 0

    Confirm your age

    Are you 18 years old or older?

    Come back when you're older

    Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.

    This website uses cookies to ensure you get the best experience on our website. Learn more

    Shopping Cart

    Your cart is currently empty.
    Add note for seller
    Estimate shipping rates
    Add a discount code
    Subtotal ₹ 0
    Check out
    View Cart