The worlds of Bollywood and fashion go hand-in-hand. Celebrities not only set trends by walking on the red carpet but are increasingly taking their fashion sense off the red carpet by launching their own fashion brands. These brands cater to most of the audience, from sustainable kidswear to gen-z fashion, reflecting the diverse personalities of their celebrity owners.
For the Everyday Woman
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Nush
Nush was established in 2017 by Anushka Sharma and offers a versatile collection of clothes. From sporty styles to dresses for night outs, Nush caters to the busy, modern woman.
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All About You
Deepika Padukone’s All About You, offers a range of affordable clothing in collaboration with Myntra. This clothing line aims towards professionals with trendy attire at affordable prices. Myntra owns the brand fully now, but the essence of the effortless, everyday fashion remains constant.
The Rise of Athleisure
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HRX
Bollywood celebrities have remained at the forefront of the whole athleisure trend booming in India. HRX by Hrithik Roshan was launched in 2013 and goes beyond stylish activewear. It offers a holistic fitness experience by offering fitness trackers to accessories and even healthy meal plans.
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SKULT
Shahid Kapoor followed suit and came up with the brand SKULT which focuses on high-quality, comfortable activewear. Shahid Kapooor himself goes through the whole designing process before launching any of the products.
Sustainability and Ethical Choices
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Ed-a-Mamma
Celebrities are taking note of the conscious fashion gaining traction. Ed-a-Mamma by Alia Bhatt was launched in 2021 and boasts of an eco-friendly clothing collection. The brand offers nature-inspired styles for children of ages 2-14 and maternity clothes made with sustainable materials.
A Touch of Royalty
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House of Pataudi
Saif Ali Khan brings a touch of royalty to the fashion scene with his House of Pataudi. It was launched in 2018, the brand offering stylish ethnic wear inspired from Saif’s royal lineage. Fans of traditional clothing get a chance to emulate the Nawab’s impeccable sense of style.
Beyond Bollywood
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Wrogn
Not strictly Bollywood, but cricket superstar Virat Kohli’s Wrogn deserves a mention on this list. Launched in 2014, Wrogn offers trendy styles for young men and caters to the immense popularity of cricket fashion in the country. Kohli’s brand capitalises on his youth icon status and provides a platform for fans to replicate his off-field style.
More Than Just a Label
These star-owned fashion brands go beyond just simply putting a name on a product. They showcase the celebrity’s personal style, values, and passions. Whether it is Alia Bhatt’s commitment to sustainable clothing or Hrithik Roshan’s approach to fitness, these brands offer a sneak-peek into the personalities behind them. These ventures create new opportunities in the fashion industry, giving a platform to young and new designers and entrepreneurs.
The Future of Celebrity Fashion
It is safe to say that celebrity-led fashion brands are here to stay. We can expect to see more diverse brands emerge, catering to a wider range of demographics and styles. As fans, we can expect new options for our wardrobes while connecting with our favourite idols on a deeper level. So, the next time you browse online or visit a store, keep an eye out for these brands. You might just discover your new favourite outfit, while supporting your favourite stars’ creative venture.
